In her recent appearance on Cameron Herold’s “Second in Command” podcast, Optima Office CEO Jennifer Barnes revealed the one financial blind spot that’s costing CEOs millions—and most don’t even know they have it.
Last quarter, a CEO called Jennifer Barnes celebrating their best revenue year ever. Six weeks later, they were scrambling to make payroll.
The revenue was real. The growth was real. But buried beneath the surface was a profitability problem nobody saw coming.
The Three Forecasts You’re Probably Missing
Most businesses build a P&L budget and wonder why they’re “profitable” but can’t make payroll. Jennifer’s solution? Three interconnected forecasts that actually predict what’s coming:
- P&L Budget
- Balance Sheet Forecast
- Cash Flow Forecast
“You can’t manage what you’re not measuring. And most businesses aren’t measuring cash flow with nearly enough granularity.”
