Optima Insights connects your most important business data in one dashboard so your leadership team can make clearer, better decisions in real time.
Standard reports show you what happened. They rarely show you why or what to do about it. Not to mention, you must connect the dots through different accounts and platforms.
The results: Decisions slow down, follow-up requests pile up, and the real insights stay buried inside the spreadsheets.
Optima Insights turns raw data into leadership strategy. Directed by your dedicated Controller or CFO advisor, our monthly reporting service delivers custom KPI dashboards built specifically for your business goals. Your advisor provides a written narrative of actionable insights and guides your monthly meetings to ensure you know exactly what the numbers mean for your bottom line. Available to all accounting clients.
Optima Insights gives your leadership team a clearer view of the business with connected dashboards built around the decisions each role needs to make.
Executive Boards
Centralized reporting highlights:
CEOs
Visibility into:
HR
Insight into:
Marketing
Clearer tracking on:
Optima Insights shifts your leadership team from reactive to proactive. Dashboards refresh daily. Reports arrive automatically. Your team can explore the data themselves, without waiting on anyone.
The result is leadership that asks better questions, moves faster, and makes decisions with confidence, without changing the systems you already use.
Your Optima Insights dashboards are designed from the ground up by accountants who understand your financial structure, your cost drivers, and the context behind your numbers. Not a generic template. This is a custom-built reporting solution, owned and maintained by your assigned controller or CFO advisor. Delivery is through a secure portal, meaning no more raw exports or email attachments.
Reporting solutions scale with your business, from clean monthly financials and KPI dashboards to full FP&A with budgeting, forecasting, variance comparisons, scenario planning, and board packages. Clients who need to go beyond the general ledger can integrate payroll, CRM, and other operational data sources into a fully unified view.
The right solution for your business starts with a conversation.
Posted on Glassdoor![]()
Intern in San Diego, CA8 days agoTrustindex verifies that the original source of the review is Glassdoor.
Great work-life balance with a small team Pros:Good work-life balance and flexible hours Cons:Small Department and inconsistency of infoPosted on Glassdoor![]()
Anonymous Employee79 days agoTrustindex verifies that the original source of the review is Glassdoor.
Great company with a caring CEO Pros:Great Company to work for. The CEO really cares about the employees and wants to make a difference with their clients. Cons:None. Would recommend this company as a great place to work.Posted on Glassdoor![]()
Controller in San Diego, CA347 days agoTrustindex verifies that the original source of the review is Glassdoor.
Flexible and kind company Pros:Busy firm, plenty of work to do. Management really cares Cons:Consulting is not for everyone Advice to Management:Keep listening to your team. We feel cared about!Posted on Glassdoor![]()
COO/CFO in San Diego, CA462 days agoTrustindex verifies that the original source of the review is Glassdoor.
Balanced Growth Pros:At Optima, we invest in our people—offering robust training support and flexible work hours that empower our teams to grow, thrive, and balance life with impact Cons:recording your time can be tediousPosted on Glassdoor![]()
Accounting Manager in San Diego, CA467 days agoTrustindex verifies that the original source of the review is Glassdoor.
Amazing Management Pros:Great management team Hours accumulate quickly once you have established clients Great supporting Team (higher and lower) Amazing Culture Career progression Flexibility with your hours Cons:Might now have many hours starting out Thats it!Posted on Glassdoor![]()
Senior Accountant in San Diego, CA493 days agoTrustindex verifies that the original source of the review is Glassdoor.
I love Optima Pros:Opportunity for growth Flexibility Work life balance Cons:Consulting is not for everyone.Posted on Glassdoor![]()
Sr Bookkeeper in San Diego, CA537 days agoTrustindex verifies that the original source of the review is Glassdoor.
Working at Optima Office Pros:The company has flexible schedules. The owner cares about the employees. the office space is very nice. team atmosphere. Cons:I did not experience any cons. Owner always seemed to want to help her team succeed. Advice to Management:None, because i do not know any of the management now.Posted on Glassdoor![]()
Assistant Controller in San Diego, CA809 days agoTrustindex verifies that the original source of the review is Glassdoor.
Love my job! Pros:Very flexible, hybrid or totally remote working, revenue sharing. Cons:Occasionally I don't have enough hours, but I know they're working to take on more clients and keep us all as busy as we want to be.Posted on Glassdoor![]()
Sr. accountant in San Diego, CA813 days agoTrustindex verifies that the original source of the review is Glassdoor.
Variety of Positions Pros:Enjoyed meeting new people, variety. Jennifer approachable. Cons:offered to train but did not follow through, cut back, never sure of hours. Advice to Management:nonePosted on Glassdoor![]()
Account Manager in San Diego, CA916 days agoTrustindex verifies that the original source of the review is Glassdoor.
Great company Pros:Flexibility, generous company, cares about their employees Cons:Consulting can be quite challenging if you have never done it
Here’s our simple process to get started with Optima Insights:

Tell us about your current reporting challenges and what your leadership team needs to see.

We work with your existing systems and your Optima Controller or CFO to design dashboards built around your business.

Live data, automatic delivery, and the accounting intelligence to make it all meaningful.
Get the clarity, context, and confidence to act on your data. Watch the videos for more insights.
Optima Insights is our structured financial reporting service, available to all accounting clients. Each month, your Optima team delivers a complete formatted financial reporting package, with dashboards built specifically around your business, your financials and KPIs, and the questions your leadership team actually needs to answer.
It replaces Excel-based financial packages with a structured, drill-down view of your financial statements. You can review your numbers online, explore trends, and drill into transaction-level detail without requesting additional reports.
Our reporting solutions are developed for your business with your Controller of CFO Advisor. These range from your core three financial statements and KPI dashboards to full FP&A with budgeting, forecasting, variance comparisons, scenario planning, and board packages. Clients who need to go beyond the general ledger can integrate payroll, CRM, and other operational data sources into a fully unified view.
We can include as much historical data as you have visible in your financial software. If you have recently migrated from a different ERP, we can create a custom report to pull historical information from that data source, so you can see a consolidated view of your current financial and historical data.
A multi location fuel and car wash operator was piecing together numbers from seven separate systems every day, several with no API at all.
Optima built a unified reporting platform that pulls it all into one place: live fuel margin by grade and location, labor forecasting from daily payroll, and automated flash reports emailed to every site manager each morning.
No manual exports. No week old numbers.